Privacy Policy

Privacy Policy

Last Updated: May 2026

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At Vroom Car Wash (“Vroom Car Wash”, “we”, “our”, “us”), the privacy of our visitors (“you”, “your”) is important. This Privacy Policy describes the personally identifiable information (“personal information”) that we collect via our websites (collectively, the “Website”) and how we use it.

This Privacy Policy applies to personal information we collect through the Website, our mobile applications, our SMS/text messaging program, and our membership and customer service interactions, including information collected at our locations.

By accessing or using the Website or otherwise providing personal information to us via the Website and contact us methods, you have consented to the terms of this Privacy Policy and consent to our privacy practices described herein, including our use and disclosure of your personal information. If you do not agree to the terms and conditions of this Privacy Policy, then please do not provide us with your personal information and do not access or use the Website. Please note that if you choose to limit the information that you provide to us while using the Website and underlying services, you may not be able to use or participate in certain features of the Website and underlying services. If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us.

Information We Collect

As further described below, we collect personal information directly from you, automatically through your use of the Website, and from other, third-party sources. To the extent permitted by applicable law, we may combine the information we collect from you with publicly available or data we receive from a third party.

Personal Information We Collect Directly From You. While the personal information we collect varies depending upon your use of the Website and our interactions with you, in general, we collect the following personal information directly from you:

  • Contact Information. When you contact us, we collect your name, email address, phone number, home address and other contact information you choose to provide.
  • Account Information. When you register for an account with us, we collect your name, license plate number, date of birth/age, gender, email address, telephone number, username, password, and any other information used in connection with accessing your account.
  • Communications and Interactions. When you send email, call, or otherwise communicate with us and with members of our team, we collect and maintain a record of your contact details, communications, and our responses.
  • Responses and Feedback. If you participate in our surveys or questionnaires, we collect your responses and feedback, such as user satisfaction or other information related to your use of the Website, and any other information you so choose to provide.
  • Marketing and Promotions. We collect your email, name, phone number, and preferences. If you participate in promotions we offer, we collect your name and other information related to the activities available through the Website.
  • We also may collect information about your preferences, including communications preferences.

Personal Information We Collect Automatically. We and our third-party providers automatically collect personal information related to your use of the Website, including using cookies and other similar technologies. The personal data we may automatically collect includes the below categories of information (collective, “Usage Data”):

  • Device and Browsing Information. When you visit the Website, we may collect IP addresses, browser type, domain names, access times, date/time stamps, operating system, language, device type, unique ID, Internet service provider, referring and exiting URLs, clickstream data, and similar devices and browsing information.
  • Activities and Usage. We also collect activity information related to your use of the Website, such as information about the links clicked, searches, features used, items viewed, time spent within the Website, your interactions with us within the Website, and other activity and usage information.
  • Location Information. We may also collect or derive location information about you, such as through your IP address. If you choose to enable location-based sharing with us through your device settings, we may collect precise location information to provide content that is more relevant to your location and to otherwise improve your interactions with the Website. You may turn off location data sharing through your device settings.

For more information about our use of cookies and other similar technologies, please see the “Cookies and Other Technologies” section below.

Personal Information We Collect from Other Sources. In addition, we may collect and receive certain personal information from business partners, clients and customers, data analytics providers and other consumer data compilers, registries, organizations, and public databases. As permitted by applicable law, we may combine this information with other personal information within our possession.

How We Use Your Information

We use the information we collect in various ways, including to:

  • Provide, operate, and maintain the Website and underlying services
  • Improve, personalize, and expand the Website
  • Facilitate analytics, marketing, promotions, and advertising efforts and partnerships
  • Understand and analyze how you use the Website
  • Develop new products, services, features, and functionality
  • Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the Website, and for marketing and promotional purposes
  • Support general business and operations, including audit and reporting requirements
  • Comply with applicable legal or regulatory obligations
  • Send you emails
  • Protect the Website and underlying services, and to find and prevent fraud

How We Disclose Your Information

We may share your personal information for the purposes described above and as follows:

  • Affiliates and Subsidiaries. We may disclose the personal information we collect to our corporate affiliates and subsidiaries.
  • Business Partners. We may partner with other businesses to offer promotional products, discounts, or services. We disclose your personal information to those business partners as a part of the promotional offers.
  • Vendors and Service Providers. We disclose the personal information we collect to service providers who perform functions on our behalf, such as regulatory compliance services, IT and website hosting, marketing, and marketing research providers, customer support, data storage, analysis and processing providers, auditors, consultants, and legal counsel.
  • Marketing and Analytics Providers. We may disclose your personal information, including your Usage Data, to marketing and advertising networks, data analytics providers, and other companies who provide marketing or analytics services on our behalf.
  • In Support of Business Transfers. If we or our affiliates are or may be acquired by, merged with, or invested in by another company, or if any of our assets are or may be transferred to another company, whether as part of a bankruptcy or insolvency proceeding or otherwise, we may disclose or transfer the personal information we have collected from you with or to the other company. We may disclose certain personal information as necessary prior to the completion of such a transaction or other corporate transactions such as financing or restructuring, to lenders, auditors, and third-party advisors, including attorneys and consultants.
  • Compliance and Legal Obligations. To comply with our legal and compliance obligations and to respond to the legal process. For example, we may disclose information in response to subpoenas, court orders, and other lawful requests by regulators and law enforcement, including responding to national security or law enforcement disclosure requirements.
  • With our Professional Advisors. We share your personal information with our attorneys, auditors, and other professional advisors who are providing you or assisting us in providing you with the services, to comply with applicable legal and regulatory requirements, and to support us with the purposes described in this Privacy Policy.
  • Security and Protection of Rights. Where we believe doing so is necessary to protect us, our rights and our property, or the rights, property, and safety of others.
  • Aggregate and Deidentified Information. Notwithstanding anything else in this Privacy Policy, we may use, disclose, and otherwise process aggregate and deidentified information related to our business and the Website with third parties for quality control, analytics, research, development, and other purposes.
  • Other Disclosures. We may disclose personal information in other ways not described above, but will notify you and, if necessary, obtain your consent for any such disclosures that are not otherwise described above.

Log Files

Vroom Car Wash follows a standard procedure of using log files. These files log visitors when they visit the Websites. All hosting companies do this, and it is a part of hosting services’ analytics. The information collected by log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. Some of this information may be linked to other information we collect about you, as described elsewhere in this Privacy Policy. The purpose of the information is for analyzing trends, administering the Website, tracking users’ movement on the Website, and gathering demographic information.

Cookies and Other Technologies

Like many other websites, we and our third-party providers use cookies, pixel tags, and other technologies to collect Usage Data. We may allow third parties to collect this Usage Data on our behalf and to retain and use this Usage Data themselves. We use this Usage Data to, for example, analyze and understand how you access, use, and interact with us through the Website, to identify and resolve bugs and errors in the Website, to assess, secure, protect, optimize, and improve the performance of the Website, for marketing and advertising purposes, analytics purposes, to personalize content on the Website, and to help keep track of items you put into your shopping cart including when you have abandoned your cart, and this information is used to determine when to send cart reminder messages via SMS.

Third Party Analytics. We use third party tools which are operated by third party companies to analyze ad traffic and usage of the Website. This data may be used for purposes including delivering banner advertisements and other advertising tailored to your interests when you visit certain websites.

  • Google Analytics. We use Google Analytics on the Website to help us analyze traffic and improve services. For more information on Google Analytics’ processing of personal information, please see https://www.google.com/policies/privacy/partners/. You may opt out of the use of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  • Hotjar, Adobe, & Other Analytics. We use Hotjar, Adobe, and other analytics tools on the Website to help us analyze traffic and improve services.

Cross-Device Tracking. We and our providers may use the information we collect about you within the Website and on other third-party websites and services to help us and these third parties identify other devices that you use (e.g., a mobile phone, tablet, other computer, etc.) to interact or engage with us or the Website.

Third-Party Profiling. We work with third-party ad networks, analytics, marketing partners, and others (“third-party ad companies”) to personalize content and display advertising within the Website, as well as to manage our advertising on third-party sites. We and these third-party ad companies may use cookies and other tools to collect browsing and activity information within the Website (as well as on third-party sites and services), as well as IP address, unique ID, cookie and advertising IDs, and other online identifiers. We and these third-party ad companies use this information to provide you more relevant ads and content within the Website and on third-party sites, and to evaluate the success of such ads and content. You should review the privacy policies and notices of these third-party ad companies for more information about how they use the information gathered. By visiting the Website, you consent to the automatic collection and use of information by these third-party ad companies as described in this Privacy Policy and as described in the third-party ad companies’ privacy policies as posted from time to time.

  • Google AdWords. The Website uses the Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors to the Website. That could mean that we advertise to previous visitors who haven’t completed a task on our site, such as registering to become a member. This could be in the form of an advertisement on the Google search results page or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to our sites. Any data we collect will be used in accordance with this Privacy Policy, and Google is responsible to abide by its own privacy policy. You can set your preferences for how Google advertises to you using the Google Ad Preferences page: https://adssettings.google.com/.
  • Social Media & Search Pixels. We use Meta Pixel, Microsoft/Bing Pixel, and other similar technologies to better measure, optimize, and retarget our marketing campaigns. This allows user specific behavior to be tracked after they have been redirected to the advertiser’s website by clicking on a social media or search ad. This enables us to measure the effectiveness of social media and search ads for statistical and market research purposes. The data collected in this way is anonymous to us, in other words, we do not see the personal information of individual users. This data is stored and processed by the social media and search providers. The social media and search providers may link this information to your social media or search account and also use it for its own promotional purposes, in accordance with their data privacy and usage policies. For more information, please visit:
  • https://www.facebook.com/about/privacy/. For more information on opt-out options, please visit: https://www.facebook.com/help/568137493302217
  • https://about.ads.microsoft.com/en-us/resources/policies/microsoft-advertising-privacy-policy

Do Not Track. Currently, the Website does not recognize “Do-Not-Track” requests. You may, however, disable certain tracking by disabling cookies. Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and our service providers.

Advertising Partners Privacy Policies

You may consult this list to find the Privacy Policy for each of the advertising partners of Vroom Car Wash.

Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on Vroom Car Wash, which are sent directly to users’ browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit.

Note that Vroom Car Wash has no access to or control over these cookies that are used by third-party advertisers.

Third Party Privacy Policies

Vroom Car Wash’s Privacy Policy does not apply to other advertisers or websites. Links listed on the Website are for informational purposes only, any use of those links are solely at the user’s discretion and are their own sole responsibility. We offer no warranty or acceptance of responsibility for any and all actions and interactions between users from the Website and the linked sites. We are not responsible for the privacy policies or privacy practices of such third parties.

Your Privacy Rights

Depending on where you live and subject to applicable law, you may have certain rights regarding your personal information. Where these rights apply to you, they may include: the right to request access to the personal information we hold about you; the right to request that we correct inaccurate personal information; the right to request that we delete your personal information; the right to opt out of the “sale” or “sharing” of your personal information and of targeted advertising; and the right not to be discriminated against for exercising any of these rights.

To submit a request to exercise any of these rights, contact us at support@vroomcarwash.com or by mail at Vroom Car Wash, 2500 Winkler Avenue, Fort Myers, FL 33901, Attn: Customer Service. We may need to verify your identity before responding, and we will respond to your request within the timeframe required by applicable law. You may also designate an authorized agent to make a request on your behalf to be permitted by law.

Your Privacy Choices

We make available several ways for you to manage choices about your personal information, including preferences regarding cookies, advertising, whether you want to receive marketing and promotional emails from us, and choices regarding your account and profile information.

  • Cookie Settings. To prevent cookies from tracking your activity on the Website or visits across multiple websites, you can set your browser to block certain cookies or notify you when a cookie is set; you can also delete cookies. The “Help” portion of the toolbar on most browsers will tell you how to prevent your device from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to delete cookies. Visitors to the Website who disable cookies will be able to browse the Website, but some features may not function.
  • Industry Ad Choice Programs. You can also control how participating third-party ad companies use the information that they collect about your visits to the Website, and those of third parties, in order to display more relevant targeted advertising to you. If you are in the U.S., you can obtain more information and opt out of receiving targeted ads from participating third-party ad networks at info/choices (Digital Advertising Alliance). Opting out of participating third party ad networks does not opt you out of being served advertising. You may continue to receive generic or “contextual” ads on the Website. You may also continue to receive targeted ads on other websites, from companies that do not participate in the above programs.
  • Marketing Communications. You can opt out of receiving marketing emails from us by using the unsubscribe feature in any such email we send you.
  • We collect cell phone numbers and may use them to send text messages to you including for marketing purposes. By providing your cell phone number and opting in to our SMS communications, you consent to receive text messages from us and our marketing partners. These messages may include information about promotions, special offers, and updates on our products and services. You may opt out at any time by following the prompts in the text messages or by contacting us directly.

Children’s Information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.

Vroom Car Wash does not knowingly collect any personal information from children under the age of 16. If you think that your child provided this kind of information via the Website, we strongly encourage you to contact us immediately and we will use our best efforts to promptly remove such information from our records.

International Users

The Website and its underlying services are solely intended for individuals located within the United States and its territories and are subject to U.S. law. If you are located outside of the United States and its territories, please do not use the Website. By utilizing the Website, you consent to the transfer of your data to the United States and its maintenance in the United States. Please be aware that the data protection laws in the United States may differ from those in your country of origin.

Security

Information provided by or made accessible by you to us, including but not limited to personal information, to the extent maintained on our systems, is protected using reasonable steps to deter against the loss, misuse and alteration of the information to the extent under our control. Due to the nature of the Internet, computer networks, systems and other factors, we cannot guarantee that the information submitted to, maintained on, or transmitted from our systems or the Website will be completely secure. You are solely responsible for all data that you transmit or that relates to any activity you have undertaken using the Website. In the event of a security incident affecting your personal information, we will notify you and any applicable authorities as required by applicable law.

Personal Data Retention

We retain your personal information for as long as required to satisfy the purpose for which it is collected and used unless a longer period is necessary for our legal obligations or to defend a legal claim.

In general, and except where a longer or shorter period is required by law: we retain account and membership information for the duration of your membership and for a reasonable period afterward to administer your account, process billing, and meet our legal and recordkeeping obligations; we retain communications and customer service records for a reasonable period after our last interaction with you; and we retain Usage Data and analytics information for the period needed for the analytics, security, and advertising purposes described above. When personal information is no longer needed, we will delete it or de-identify it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this Privacy Policy. If we make material changes, we will provide notice as required by applicable law, which may include posting a notice on the Website or, where appropriate, notifying you by email or text message. We encourage you to review this Privacy Policy periodically. Your continued use of the Website and our services after the “Last Updated” date constitutes your acceptance of the updated Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy, please email us at support@vroomcarwash.com.

Vroom Car Wash

2500 Winkler Avenue, Fort Myers, FL 33901, Attn: Customer Service